The type of promotional campaign that one aims for will decide on the creation of portable signage for the shows. For instance, the exhibition of art is different from the shows organized for businesses to project their wares and services to the customers. Trade shows usually see the different businesses coming together on a common platform to project information about their company. This kind of platform is a way of promoting and advertising one’s services and products. Usually, the marketing team or the brand agency in Melbourne to whom the branding and marketing campaigns are outsourced, they are responsible for designing the setup of the stall, the portable signage to be used and other requirements to project the company’s brands and products in the most effective way.
Pros and cons of trade shows
When businesses are invited to participate in trade shows and similar platforms, they usually allot a certain space for their booth or stall to be set up. There is a space constraint within which the exhibition displays need to be done. Even though sample products and services are also kept in these stalls, the focus of these platforms is to provide businesses an effective platform to project their goods and services.
Purpose of portable signage
In shows the portable signage that is set up for a company stall or booth needs to be designed, keeping in mind the purpose. The purpose might be to build awareness about a brand among customers who might be able to buy products from the stall as well as get to know about the brands that they were not aware of before. Hence, the exhibition displays that are used need to be attention grabbing and are often works of art that intrigues people to want to know more. AMPR Group is a PR agency that can add more buzz to your event or your product.
Unique aspects highlighted
The portable signage as well as other display materials that are designed for putting up at a company’s booth or stall needs to be designed not only for brand awareness but also for projecting specific products or services. For instance, for mature brands that have an established presence in the market, decorative effects need not be prominent as most people are aware of its presence. However, the color scheme and logo need to be an integral part of the displays and banners.
Getting specialists on the job
There are several agencies that hire specialists who can create effective signage and stall designs for companies. These specialists work with the client companies in order to understand their specific target for a show. Some might want to project a specific product while others might want general awareness to be built. Accordingly, the specialist will design the signage and booth design and get the designs across for the approval by the client.